How do I price a corporate wellness membership at my tennis club?

Start with your individual membership rate and work backward. Most clubs price corporate tiers at 25–35% below individual rates, scaled by headcount: a 5–10 person Team tier typically runs $55–70 per employee per month, a Department tier (11–30 employees) at $45–55, and a Company tier (31+) at $38–45. The discount is justified because corporate accounts fill off-peak courts that would otherwise sit idle — the volume offsets the lower per-seat price. In Orhuk, you create a Corporate Wellness membership level with the appropriate price and access window, then link each employer account to a billing record that auto-invoices monthly or quarterly.

What's the difference between a corporate event and a corporate wellness program at a tennis club?

A corporate event is a one-time booking — a team outing, a tournament, a company social. A corporate wellness program is a recurring arrangement: the company pays monthly for ongoing court access for their employees. Both are valuable, but wellness programs are more predictable. A company that sends 12 employees three mornings a week generates consistent revenue and fills your quietest court slots without ongoing marketing spend. Orhuk supports both: event packages run as one-off bookings with custom pricing, while wellness programs run as recurring membership accounts with auto-invoicing.

Which wellness platforms should a tennis club join first — Wellhub or ClassPass?

Orhuk integrates with both, and we'd suggest starting with Wellhub if your region skews toward employer-funded benefits — Wellhub works with 18,000+ companies, saw tennis check-ins grow 85% year over year, and named Andre Agassi as its global ambassador, signaling a strategic push into tennis. ClassPass is worth adding once your Wellhub integration is stable; it reaches fitness-first consumers who self-fund their plan and reported 36% growth in fitness reservations in 2025. Renew Active, Silver Sneakers, and similar Medicare-adjacent platforms are worth applying to separately if your market includes players 50 and older — they book off-peak hours and retain longer. Apply to each through their venue partner portals; you'll need a working online booking flow and a liability insurance certificate.

Tennis Club Corporate Wellness Programs: 2026 Guide

2026-09-05 · 7 min read

Turn slow weekday courts into B2B revenue. Here's how to build a tennis club corporate wellness program — employer tiers, Wellhub, and booking software setup.

Every Tuesday and Thursday midmorning, courts 1 through 4 at most tennis clubs sit three-quarters empty. Across town, HR directors are staring at wellness budgets that go substantially unspent — the average employee wellness allocation is funded but underused because the options feel too similar to what employees already ignore.

Building a tennis club corporate wellness program closes that gap. It turns your quietest weekday slots into predictable monthly recurring revenue, and it gives local employers a benefit their teams will actually show up for. The signal is already there: tennis check-ins on Wellhub grew 85% year over year in 2025, and Wellhub — now with 18,000+ employer partners — named Andre Agassi as its global ambassador, making tennis a formal strategic priority for the platform.[1]

This guide covers how to build that program: structure the employer tiers, price B2B accounts, get your club on third-party wellness platforms, and configure the whole operation inside your booking software.

Why Corporate Wellness Is Tennis's Next Revenue Layer

The global corporate wellness market is valued at $70–88 billion in 2024 and projected to reach $100–123 billion by 2032, growing at 6–8% annually.[2] Despite strong employer investment, participation rates stay low — most wellness programs are desk-based apps or gym discounts that employees open once and forget.

Tennis is different. Organizations running active fitness programs see 56% fewer sick days and medical costs drop $3.27 for every dollar invested in wellness.[3] Companies with wellness programs report up to 22% lower employee turnover — a number HR directors can actually bring to their finance team.[3]

The critical distinction from a one-time group outing: corporate wellness is a recurring relationship. A regional law firm sends 12 employees three mornings a week. They pay monthly, book predictably, and renew because their HR director now has engagement data to justify the line item. That's fundamentally different from a company booking courts once for a [tennis club social event](/blog/tennis-club-social-events-management). Both are revenue — but corporate wellness is the kind that compounds.

The Two Channels: Direct Employer Accounts and Wellness Platforms

Two distinct channels deliver corporate demand to your courts, and the strongest programs run both.

Channel 1 — Direct employer accounts. A company signs a simple agreement with your club, pays a monthly or quarterly invoice, and their employees access courts as a named group. You control the access rules, the relationship, and the renewal conversation. Margins are better, and you build direct trust with the HR contact who signs the invoice. This works best for mid-size local employers you can reach through a single email or introduction.

Channel 2 — Third-party wellness platforms. Platforms like Wellhub (18,000+ employer partners),[1] ClassPass, Renew Active, Silver Sneakers, Active & Fit, and FitOn connect employees to fitness venues through credits their employer has already funded. An employee opens the app, finds your club, books a court. You get paid per check-in. Once you're live, you capture demand from employees across your metro without outbound sales effort. Tennis-specific partners on Wellhub grew 22% year over year — the category is actively expanding.[1]

Most successful clubs run both: direct accounts for major local employers, wellness platforms for distributed demand from companies where you'll never talk to the HR team. For more on connecting your booking system to third-party platforms, see the [tennis club software integrations guide](/blog/tennis-club-software-integrations).

How to Structure Your Corporate Membership Tiers

Corporate buyers think in headcount, not individual price. Your tier model should reflect that — and leave room for companies to grow into higher tiers as they add employees.

A three-tier structure works for most clubs:

- Team tier (5–10 employees): Typically $55–$70 per employee per month. Includes full court access during off-peak slots (commonly weekdays before 5 PM), one guest pass per employee per month, and priority registration for open play and social events. - Department tier (11–30 employees): Typically $45–$55 per employee per month. Same access window, two guest passes per employee, and a reserved court block during a set weekday slot — giving the HR contact something concrete to put on the benefits summary. - Company tier (31+ employees): Typically $38–$45 per employee per month. Volume justifies the deeper discount because you're filling multiple courts predictably. Add a monthly utilization report and a dedicated account contact — these are what HR directors use to justify the renewal to finance.

Corporate pricing typically runs 25–35% below individual membership rates. That's still profitable: you're filling courts that would otherwise sit idle, without the acquisition cost of converting individual members. For individual tier benchmarks, see the [tennis club membership tiers guide](/blog/tennis-club-membership-tiers-guide).

Set a court-release rule: any corporate-reserved slot unbooked by the employer's team gets released to the general queue 24 hours in advance. This protects your yield without eroding the employer's sense of priority access.

Pricing, Invoicing, and Contracts That B2B Accounts Expect

Corporate buyers have procurement expectations. Meeting them removes friction that stalls deals.

Invoice cadence: Monthly invoices align with HR's payroll and budget cycles. Larger contracts prefer quarterly invoicing to reduce processing overhead on both sides. Offer both options upfront.

Minimum commitments: Most clubs require a 5-employee minimum per account and a 90-day minimum term. This filters out informal "group accounts" that generate more admin work than revenue.

Contract terms: Keep it simple — a one-page agreement covering member count, billing cycle, a 60-day notice period to adjust headcount, and auto-renewal at the same rate unless either party gives 30-day notice. HR directors appreciate contracts that don't require legal review.

The pitch: Lead with outcomes, not sport. Emphasize measurable absenteeism reduction, cross-department socialization, and a benefit that shows up in retention numbers. Build a one-page case study with any utilization data from early corporate accounts — that's what converts a second meeting into a signed agreement.

For context on how corporate wellness fits into your broader revenue mix, the [tennis club revenue streams guide](/blog/tennis-club-revenue-streams-guide) covers memberships, lessons, retail, and events together.

Getting Your Club on Wellhub, ClassPass, and Benefit Networks

Third-party wellness platforms require an application, but the process is straightforward once you have the prerequisites in place.

Wellhub: Apply through wellhub.com/partners. Once approved, employees find your club in the Wellhub app and check in via QR code on arrival. You control how many Wellhub spots are available per session — your paying members always have priority. Wellhub pays a rate per check-in on a monthly schedule.

ClassPass: Apply as a venue and designate specific court slots and open play sessions as ClassPass-available. Members book using their monthly credit allotment; you receive a per-booking rate. You can limit ClassPass inventory so the channel fills gaps without crowding out direct members. ClassPass has generated $3.1 billion in partner revenue to date and reported 36% growth in fitness reservations year over year.[1]

Medicare-adjacent networks (Renew Active, Silver Sneakers, One Pass, Active & Fit): These connect to Medicare Advantage and supplemental insurance plans. They reach an older demographic (50+) — a segment that plays more off-peak hours and tends toward longer membership tenure. Apply through each program's venue partner portal.

What you need to apply to any platform: facility photos and address verification, a current general liability insurance certificate, court capacity information, and a working online booking flow that platform users can access. That last requirement gates most clubs — your booking page must function on mobile and accept the platform's integration method.

Running Corporate Programs Inside Your Booking Software

Setting up a corporate wellness program in your booking software is where the program becomes manageable at scale.

What to configure: Create a "Corporate Wellness" membership category with sub-tiers matching your pricing structure. Each employer account gets its own billing record — not individual accounts for 30 employees. Access rules on the category control which courts, which hours, and how many concurrent bookings the account can hold. This prevents a 10-person Team account from occupying all four courts simultaneously.

Orhuk handles this inside the Memberships module: create a Corporate Wellness membership level, set the access window (courts available 9 AM–4 PM weekdays, for example), link employee sub-accounts to the employer's billing record, and configure monthly auto-invoicing to the accounts-payable contact. When the HR director asks for utilization data at renewal, the analytics dashboard shows court usage by account — exportable as a one-page summary that makes the conversation easy. The integrated customer-facing booking site means employees book themselves without staff involvement.

CourtReserve supports group membership billing and can handle invoicing, though access rule configuration at the sub-account level requires more manual steps.

PlayByPoint works well for court-heavy operations but has lighter tooling for B2B billing workflows.

Upper Hand offers flexible membership billing suited to corporate accounts, though a dedicated employer-account management view is less developed.

If you're starting out, Orhuk's free plan is a practical way to configure your first corporate wellness account without a subscription commitment. As corporate GMV grows, the fee tier drops automatically — the economics improve as the program scales.

Related guides

- [Tennis Club Management Software: A Buyer's Guide](/blog/tennis-club-management-software-guide) - [Tennis Club Revenue Streams: The 2026 Operator Playbook](/blog/tennis-club-revenue-streams-guide) - [Tennis Club Membership Tiers: Structure & Automate Billing](/blog/tennis-club-membership-tiers-guide) - [Tennis Club Software Integrations: What Actually Matters](/blog/tennis-club-software-integrations) - [Tennis Club Social Events & Mixer Software](/blog/tennis-club-social-events-management)

Sources

[1] Wellhub — "Wellhub Is Driving a New Era of Fitness Industry Growth as Payouts to Gyms Doubled in 2025" (Insider Fitt / Wellhub Press Release); Wellhub joins forces with Andre Agassi as Global Ambassador of Wellbeing; tennis check-ins grew 85% YoY; tennis-specific Wellhub partners grew 22% YoY; ClassPass statistics from ExpandedRamblings 2026 ($3.1B partner revenue, 36% fitness reservations growth)

[2] SNS Insider via GlobeNewswire — "Global Corporate Wellness Market Size Projected to Reach USD 123.35 Billion by 2032"; Market.us — "Corporate Wellness Market to Reach $100.8 Billion by 2032, 6.1% CAGR" (multiple research firms, 2024–2032)

[3] Wellhub — "ROI of Employee Wellness Programs: 2026 Benchmarks"; Wellable — "120 Employee Wellness Statistics for 2026" — 56% fewer sick days, $3.27 medical cost reduction per dollar invested, 22% lower turnover with wellness programs

Frequently Asked Questions

How do I price a corporate wellness membership at my tennis club?: Start with your individual membership rate and work backward. Most clubs price corporate tiers at 25–35% below individual rates, scaled by headcount: a 5–10 person Team tier typically runs $55–70 per employee per month, a Department tier (11–30 employees) at $45–55, and a Company tier (31+) at $38–45. The discount is justified because corporate accounts fill off-peak courts that would otherwise sit idle — the volume offsets the lower per-seat price. In Orhuk, you create a Corporate Wellness membership level with the appropriate price and access window, then link each employer account to a billing record that auto-invoices monthly or quarterly.
What's the difference between a corporate event and a corporate wellness program at a tennis club?: A corporate event is a one-time booking — a team outing, a tournament, a company social. A corporate wellness program is a recurring arrangement: the company pays monthly for ongoing court access for their employees. Both are valuable, but wellness programs are more predictable. A company that sends 12 employees three mornings a week generates consistent revenue and fills your quietest court slots without ongoing marketing spend. Orhuk supports both: event packages run as one-off bookings with custom pricing, while wellness programs run as recurring membership accounts with auto-invoicing.
Which wellness platforms should a tennis club join first — Wellhub or ClassPass?: Orhuk integrates with both, and we'd suggest starting with Wellhub if your region skews toward employer-funded benefits — Wellhub works with 18,000+ companies, saw tennis check-ins grow 85% year over year, and named Andre Agassi as its global ambassador, signaling a strategic push into tennis. ClassPass is worth adding once your Wellhub integration is stable; it reaches fitness-first consumers who self-fund their plan and reported 36% growth in fitness reservations in 2025. Renew Active, Silver Sneakers, and similar Medicare-adjacent platforms are worth applying to separately if your market includes players 50 and older — they book off-peak hours and retain longer. Apply to each through their venue partner portals; you'll need a working online booking flow and a liability insurance certificate.